Brand Identity
CI Concept
The symbol visualizes the measurement principle of a non-invasive medical device, representing precise medical technology and innovation.
The point at the top of the symbol stands for technological excellence and a new standard, while the C and G of the wordmark take the shape of a Dewar as their motif, carrying the technical identity of the brand.
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Brand Colors
Quantum Blue represents the expertise, reliability, and cleanliness of medical devices, while Quantum Orange is a point color that adds psychological comfort and warmth. Together, the two colors express both the precision of advanced technology and human-centered values, symbolizing the innovative medical experience AMCG pursues. As sub colors, Glacier White is the base color whose clean white space lets information stand out clearly, and Midnight Black, a deep navy-black used in place of plain black, adds stability and weight to dark backgrounds and text.
Main color
Quantum Blue- HEX
- #002160
- RGB
- R0 G33 B96
- CMYK
- C100 M97 Y56 K10
- PANTONE
- PANTONE 2785 C
Point color
Quantum Orange- HEX
- #FF6C00
- RGB
- R255 G108 B0
- CMYK
- C0 M71 Y100 K0
- PANTONE
- PANTONE 1505 C
Sub color
Glacier White- HEX
- #FFFFFF
- RGB
- R255 G255 B255
- CMYK
- C0 M0 Y0 K0
- PANTONE
- –
Sub color
Midnight Black- HEX
- #0F1821
- RGB
- R15 G24 B33
- CMYK
- C92 M86 Y73 K62
- PANTONE
- PANTONE Black 6 C


