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AMCG

Brand Identity

CI Concept

The symbol visualizes the measurement principle of a non-invasive medical device, representing precise medical technology and innovation.

The point at the top of the symbol stands for technological excellence and a new standard, while the C and G of the wordmark take the shape of a Dewar as their motif, carrying the technical identity of the brand.

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Signature

A - TYPEDownload

The primary signature, used on most media such as covers, headers, and business cards.

  • AMCG A - TYPE
  • AMCG A - TYPE
B - TYPEDownload

The symbol combined with A, for near-square spaces.

  • AMCG B - TYPE
C - TYPEDownload

The signature with the slogan, for when the brand message goes with the logo.

  • AMCG C - TYPE
  • AMCG C - TYPE

Brand Colors

Quantum Blue represents the expertise, reliability, and cleanliness of medical devices, while Quantum Orange is a point color that adds psychological comfort and warmth. Together, the two colors express both the precision of advanced technology and human-centered values, symbolizing the innovative medical experience AMCG pursues. As sub colors, Glacier White is the base color whose clean white space lets information stand out clearly, and Midnight Black, a deep navy-black used in place of plain black, adds stability and weight to dark backgrounds and text.

Main color

Quantum Blue
HEX
#002160
RGB
R0 G33 B96
CMYK
C100 M97 Y56 K10
PANTONE
PANTONE 2785 C

Point color

Quantum Orange
HEX
#FF6C00
RGB
R255 G108 B0
CMYK
C0 M71 Y100 K0
PANTONE
PANTONE 1505 C

Sub color

Glacier White
HEX
#FFFFFF
RGB
R255 G255 B255
CMYK
C0 M0 Y0 K0
PANTONE
–

Sub color

Midnight Black
HEX
#0F1821
RGB
R15 G24 B33
CMYK
C92 M86 Y73 K62
PANTONE
PANTONE Black 6 C